the Journal

On business, brand, and self.

Reflections, frameworks, and essays on building intelligent businesses that don’t

run you.


For ambitious women redefining what success feels like — calm, strategic, and deeply self-aware.

How to Design Your Business to Be "Recession Proof""

How to Design Your Business to Be "Recession Proof""

Most founders are trying to recession-proof their business. Smart ones are designing resilient systems that scale calmly and profitably, no matter what the market does.

Reflections, frameworks, &

essays on business,

brand, & self.

© Copyright 2025. Elle.Esse Agency.

Beauty Intelligence™ and The Algorithm of Allure™ are proprietary frameworks developed by Elle.Esse.